Hot Tips for Collaborative Lawyers

– Concentrate on your website. FAQs (frequently asked questions) are very popular with potential clients.

– Update your marketing material – are your leaflets giving the right message? Obtain feedback from an independent source such as your next door neighbour.

– Likewise with practice group leaflets and website material.

– Send a “round robin” letter to local solicitors who do not offer collaborative law / family expertise. Offer to do a lunchtime seminar.

– Do the same with doctors, therapists and human resources managers.

– Visit the marketing resources section of the IACP website during a practice group meeting. Create a “to do” plan using the wealth of material there.

– Buy the IACP webinars and view as a practice group.

– Polish up your intake procedures.

– Look at the available educational material in order to assist your clients with the “conversion” process.

– As a practice group view Collaborative Divorce: A Safe Place. You can view this online from the IACP website for free. DVDs of this true life collaborative are also available from IACP for $20.

Kim Beatson is a Partner and head of Anthony Gold’s Family & Divorce Law team. She is also a Board member of the International Academy of Collaborative Professionals. For further information email Kim or call 020 7940 4060 for advice on any aspect of family law.

*Disclaimer: The information on the Anthony Gold website is for general information only and reflects the position at the date of publication. It does not constitute legal advice and should not be treated as such. It is provided without any representations or warranties, express or implied.*